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In an era where PR includes social, creative, influencers, media relations, publicity and more, Wright says he learnt a great deal from being a young managing director at Grayling in London. “I made mistakes, the key is you learn from it and want to create an agency where things happen that people don’t get upset about. “It is almost like you learn how not to do things, and if you’ve got the smarts and the common sense you learn how to do it.” “There’s a real strength in telling people and talking to people about areas of weakness and delivering it as criticism rather than feedback, because if you’ve got the right attitude you will take criticism in the right way and you will turn that into a strength.” Wright tells Mumbrella there have definitely been learning curves throughout the hiring process because, with such a large agency, things are never going to be perfect. “You back your experience and instinct on people, and it’s largely worked out very well for us.” Despite this being the first step to building a multi-award winning agency, Wright says the industry is suffering from “an acutely huge talent shortage”. “This is what makes keeping staff really important”, the CEO of Red Agency adds. “We are an integrated, earned, experience and social agency, it’s about hiring people from non-traditional PR backgrounds, who are perhaps coming at things from a complete different point of view, it’s a challenge.” Wright, who was previously the group chief operating officer at Havas, said if agencies are going to make mistakes with hiring, “fail fast”. “Arrive at that conclusion quickly because we can’t carry passengers in this game,” the agency boss says in regards to hiring talent who may not be the right fit for an agency. The pitching cycle is another hurdle the PR industry is currently facing, but is nevertheless a critical part of maintaining a thriving, healthy agency and attracting desirable talent. Over the Mumbrella Awards judging period, Red Agency managed to secure new clients including Toyota , Vivid , Neoen , Bio-Oil , and Booking.com . Recently promoted as the global chairman of Havas PR Collective and the CEO of Havas PR for North America , Wright says deciding on what business the agency pitches for comes down to “fun, fame or fortune”.
For the original version including any supplementary images or video, visit https://mumbrella.com.au/i-made-mistakes-red-agencys-james-wright-on-how-to-run-an-award-winning-agency-536417
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